Ryan's Writings…at Mason

Pitching an idea isn’t anything new to journalists. In newsrooms all over the world, editors and writers pitch story ideas and try to sell them to get the front page of their publication.

But now, since media has gone digital and mobile, pitching has become a useful tactic for journalists on the entrepreneurial end of the spectrum.

It isn’t enough for journalists to just write and report — they need to be able to have something new and innovative that can sell.

So this is where pitching comes in handy.

What’s the point of a great idea if you can’t even sell it?

Mashable.com posted an article that explains how you can use new platforms in order to make a better pitch. By using up-and-coming platforms, technology and gadgets, a pitch can be seen as relevant, fresh and innovative.